Postcard marketing is very effective if done correctly. It can help you increase your sales and attract more prospective customers to your business website.
A recent survey* suggested that 63% of people feel that the appearance and message of a direct mail piece makes a difference in their decision to respond. The instant appeal and attraction of a well-designed, full-color card certainly makes it stand out amongst envelope-wrapped letters.
Your postcard marketing will stand out with these tips:
! Send it to the right people.
! Make sure that you have the right list of prospects. This saves time, effort, and most especially, money.
! Make your postcards personal.
! Postcards are more subtle than other forms of advertising. Make your messages friendlier and always be polite.
! Don't do your selling with postcards.
! Include a brief introduction about your company, the benefits your recipient will get when they accept your offer, and your contact information.
Motivate Readers with Your Message
! Encourage a prospective customer to take a positive action or accept an offer. Make your message short, clear and concise.
! Use call-to-action words that specifically tell the reader what to do. The reason why postcard marketing is effective is because consumers are often too busy to read long letters or mails.
! Be very clear on the benefits of what you are offering versus the features.
Remember: Benefits sell, features describe.
! Never make your postcard design too elaborated. Make your layouts simple and include short but informative messages. The copy needs to be benefit-rich and get to the point quickly. There's no space to waste!
! Always send First Class Mail.
A First Class Mail stamp costs less than 30 cents for a standard size postcard (4.25 x 6). You can ask for a Return to Sender Option and other significant features that can help you track the results of your postcard marketing campaign more easily.
Proper Timing Counts.
Most experts recommend sending direct mailings or postcards for delivery on Tuesdays or Wednesdays since the volume of mails delivered during these days is lighter. Avoid sending your postcards on Mondays, which is traditionally a heavy mail day.
You must be regular and repetitive.
A one-shot mailing leaves a lot of leads on the table. Your mail piece is just one of the hundreds of messages glanced at daily by the average customer.
Even with a well-designed piece that succeeds in gaining attention, a substantial percentage of recipients will notice but not respond.
More mailings will develop them into customers.
69% percent of those surveyed* stated that their current needs and the timing of the offer mattered to their response.
Even if they aren't ready for you now, continuing your mailings will increase their interest and keep you in front of them. Then when they are ready, you're right there.
Postcards are especially good as a follow-up to a more elaborate direct mail piece, such as a letter and brochure.
*Survey conducted in Baltimore, Maryland in 2008
Make an IMPACT!
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