Focus Groups are a significant marketing tool to measure customers’ attitudes on your products and services.


Benefits to Conducting Focus Groups:


Time Effective

Focus Groups save time because you collect many views and opinions at one time.


Cost Effective

Conducting focus groups saves money by testing  products, services and ideas before embarking on expensive marketing strategies. Focus Groups are also useful tools for uncovering service or product acceptance and image perception.


Quick and Valid Results

Reliable, valuable information is collected in a 1-2 hour meeting from a select and diverse group of your targeted audiences.

In today’s highly competitive business environment, your company must understand what your target market is thinking in order to retain or obtain them as long-term, satisfied customers. 


Understand how to better IMPACT! your customers.

Focus Groups  =   Smart Marketing


A Focus Group is comprised of 8-12 people brought together for a 1-2 hour meeting to discuss a predetermined topic and/or issue.  It’s purpose is to provide insight and opinions in a controlled environment.


Before the session is conducted, IMPACT! will develop tailored questioning strategies based on your specific objectives.


During the session, an IMPACT! facilitator ensures that the participants “keep on track”, that no one person monopolizes the discussion. and the study’s objectives are met. 


An incentive is often offered to study members as a thank you for their participation.


Be a SMARTER Marketer . . . .

Uncover your publics’ thoughts and opinions before you implement your next marketing blitz.



Make an IMPACT!


5 Responses to “Begin PR Marketing Campaigns with Focus Group Studies”

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