What do you do when a “crisis” happens?
A “crisis” is any situation that threatens the integrity or reputation of your company, and is often caused or followed by adverse or negative media attention. A crisis can also occur when, in the eyes of the media or general public, your company did not react to a “situation” in the appropriate manner. It is essential to create a crisis management plan before a crisis can occur, so you don’t panic.
Before you make front pages news for the wrong reasons, let us help you create a plan that can neutralize adverse outcomes.
REMEMBER: Expressing concern and generating goodwill for the public and for your employees in your first interaction, will immediately help to re-establish your credibility and regain the confidence of your internal and external audiences. If you don't communicate immediately, you lose your greatest opportunity to control events.
Email — Susan.Mertz@IMPACTpr.net — or call 843.879.8286 NOW
Learn how our Plans will prepare you for the inevitable crisis while maintaining your Reputation.
Keeping a Client's Crisis Confidential is our goal.
"Susan is very dedicated to her work, extremely capable and knows her community well. In addition to being well connected, Susan travels well in many circles. She is at ease in a variety of situations."
Wil Riley, General Manager
Century 21 Properties Plus
Charleston, Mt. Pleasant, Summerville, SC