How is your PR (Professional Reputation)?
What others think of your company can make or break it.
Reputation Management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback to get feedback or early warning signals to reputation problems. Reputation management may bridge the gap between how a company perceives itself and how others view it.
Online Reputation Management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of emphasizing positive coverage rather than negative reviews or feedback. Reputation management for individuals maybe referred as online identity management (OIM), online image management, online personal branding or personal reputation management (PRM).
According to a recent study by Microsoft and Cross-Tab Market Research, 70% of companies have rejected candidates based on their online reputation, but only 7% of Americans believe it affects their job search. A survey by CareerBuilder.com found that 1 in 4 hiring managers used search engines to screen candidates. One in 10 also checked candidates' profiles on social networking sites.
Do you have a Professional Reputation Enhancing Plan that will:
- Increase employee morale?
- Enhance your reputation with excellent win/win community connections?
- Interact effectively with your publics on-line and off-line?
- Maintain your reputation when something bad happens?
IMPACT! can create it with you!!!
Email — Susan.Mertz@IMPACTpr.net — or call 843.879.8286 NOW
Learn how our System will solidify and expand your company's reputation within all of its communities.
Download IMPACT!'s free e-books:
style="color: #888888;"> Her ideas work. I recommend IMPACT! strategy sessions and public relations services to any company who desires to increase their client base and to enhance their image and reputation.”
Nina G. Marshtein, PG, SCS Engineers
"Susan has consistently demonstrated creativity, resourcefulness and abundant enthusiasm
while helping us to enhance our reputation as a firm that is dedicated to providing outstanding legal services and is committed to making a difference in its community."
Tori Anderson, Marketing Assistant
Young Clement Rivers, LLP
"Surveying customers for GCHI is a very delicate process especially since some of our customers for certain products are competitors in other product lines of the business. Our task was to survey our top fifty (50) cement customers for both our Giant Cement operations in South Carolina and Keystone Cement Company in Bath, Pa. The surveys were completed independently of each other.
Susan helped structure the survey questions, contacted the customers directly, and developed the written report. The information she gathered was extremely helpful to the company in restructuring our sales effort and redirecting the training efforts for the sales team to allow them to become strong technical partners with our customers which resulted in increased market penetration in the markets surveyed.
Susan's work was very professional, timely and insightful for our business planning. She did an excellent job for the GCHI and we received many compliments from our customers on her interactions with them in conducting the survey. I would highly recommend Susan for any type of Public Relations work including any customer surveys you may be considering."
Gerry Geier, VP Human Resources
Giant Cement Holding, Inc. Summerville, SC
"She has seen our company grow significantly.
During our growth, Susan has remained dedicated to helping us achieve our desired results. Susan and the professional IMPACT! staff have been a tremendous asset to Century 21 Properties Plus.”
Wil Riley, General Manager
Century 21 Properties Plus
Charleston, Mt. Pleasant, Summerville, SC
"Our Company is active in the community and therefore we receive many requests for contributions. With Susan's help we streamlined the process and can now focus our efforts, time and money to make a real difference in our community."
Resource Recovery Manager
Keystone Cement Company