Articles in the ‘Business & Entrepreneurship’ Category

Hackers have stolen usernames and passwords for nearly two million accounts at Facebook, Google, Twitter, Yahoo and others, according to,   Here are some good basic tips for passwords:   Change periodically – Make it a habit to change your passwords at least twice a year..   Non-Alpha is your friend: – Use one […]

– DISCLAIMER – The following form is provided by FindLaw, a Thomson Business, for informational purposes only and is intended to be used as a guide prior to consultation with an attorney familiar with your specific legal situation. FindLaw is not engaged in rendering legal or other professional advice, and this form is not a […]

Entrepreneurs are lousy at taking care of themselves. On a scale from 1-5:  5 being this is the MOST like you. . . . rate the following statements:   I routinely work long hours. I often beat myself up for not doing enough or not doing it well enough. I believe that I am the […]

Negative feedback can be the best way for a business to discover perceived deficiencies in its customer service.   Tip #1:  Do not ignore the negative feedback. Potential customers will read both positive and negative reviews. If they see a customer complaint, they want to see that the company actively attempts to satisfy unhappy patrons. […]

Public relations is the art or science of managing the reputation of companies, organizations, individuals and groups of people. It is the proactive management of relationships with various relevant 'publics'.  Every business – from solo entrepreneur to international corporation – relies on its reputation for its continued survival, for the ongoing patronage of its customers […]

Can you remember a time when you can control the flow of information about yourself and your business? Back in the old days (pre- 2007), the amount of information about you and how it could be located was totally within your control. This is not true any longer. Nowadays, an errant blog post could mean […]

(posted February 5, 2013 by Ray Carden­as) By now you know that when I offer tips about "growing" your business, it's because I want you to have solid, applicable information that will help ensure that your company's growth is steady, strong, and productive. It's probably no accident that a company is sometimes called a "plant". […]

The purpose of news stories and press releases is to get your news in front of as many people as possible.  They should include data, interesting soundbites, keywords, quotes, pictures and videos, if possible.   Timing is Everything!   Best days:  Saturday & Sunday!  Then comes Monday and Friday.  I always thought that Mondays were […]

We all behave like idiots at times. The one saving grace has always been that only a privileged few ever got to see us say or do dumb things. Until now.   What you say and do in the privacy of your own home is your own business. But what you post on LinkedIn, Twitter, and […]

Have you had a client or prospect back out on you?   Hear of some of the reasons I have heard from prospects and what I think they mean:   They simply may not be your ideal client. Admit it. you knew it deep down inside, but you decided to take them on anyway just […]

One of the most effective ways to promote your business is by telling your story. People just love to know how you got started, what you do, and how you do it.   Sometimes people simply want the bare bones 10 seconds version. Other times they have questions and want to know in detail about […]

In the business world relationships are the fuel of success. Regardless of what people sell, or how great their products are, the ties/relationships business owners make with customers, employees, vendors, and even competitors are what really matter.   Strong, trusting relationships will help your business make it through the tough times – ensuring that regardless […]

        Join Our Email List   Name: Email:       For Email Marketing you can trust You cannot guess the way to success.   IMPACT! provides strategic processes for:     Business Marketing Assessments Understand your target market and your competition to get measurable results from your PR and Community Involvement […]

It’s the beginning of a new year . . . full of the promise of exciting work with new and old clients and customers, challenging projects, interesting alliances, and increased revenue.   We all know that we have to be organized by creating a outlined plan with written measurable SMART (specific, measurable, realistic, timely) goals. […]

As a small business owner, how much do you want to make this year?   $100,000.00?  This is a good target for a small, dedicated business who is savvy on how to run a solo business.   Let’s do the math…..$100,000/year =  $2,000/week = $400/day…. Doesn’t seem hard, does it?   If you work a […]

As a small business owner . . .   Are you an Employee or an Entrepreneur?    Is there a difference between being a small business OWNER or an employee in your own company?   You better believe it – what does it take to be an entrepreneur?   If you want to be successful, […]

Before developing a public relations / marketing campaign plan or implementing its strategies, it is important to first understand the business’ position in the market, its culture, services, and the way it conducts itself in all aspects of doing business.    IMPACT! begins each client relationship by performing a modified SWOT Analysis.  For this analysis […]

How Strategic Alliances benefit your Business   Strategic Alliances can maximize a company’s or a solo entrepreneur’s position in the marketplace by: ∗ Connecting with new customers and prospects that they could not normally serve alone. ∗ Enhancing brand identity. Most small businesses benefit from partnerships that add value, prestige, and greater credibility to their […]

Determine your objectives. *  Is your goal to stimulate trial purchases by new customers or to stimulate more frequent purchases by current customers? *  Are you aiming to increase your average transaction, enhance your image, boost employee productivity or morale, stimulate community awareness, or a combination of these? *  You must prioritize your goals to […]

Stories give a Company personality   People like companies with personalities. Without a personality, companies become generic, boring, and blend into the background. Storytelling can become a powerful tool in creating a company’s personality.   Given a choice, do you gravitate toward entertaining people or dull people?   The same holds true for companies; so embrace […]

Corporate Stories can carry powerful messages.   Stories can change the way we think, act, and feel.   Leaders, especially, can use the power of a good story to influence and motivate their teams. Stories can inspire everything from understanding to action. They capture our imaginations and make things real in a way that cold, […]

So, you want to be your own boss, make your own money, and have your own business.  According to the U.S. Small Business Administration, 70% of new businesses survive the first 2 years in business, but over 50% of small businesses fail within five years.     While it might appear easy to start a […]

Surviving in business is not simply a matter of being good in business. You need to follow rules that will directly affect how you are perceived by associates.   Reputation is your foundation, and it affects how well clients, as well as other business owners, trust you.   In order to give a good first (and […]

    REGISTER TODAY! This is a fingers-on-the-keyboard workshop.  To gain the most benefit, please bring the following:  Don’t stress if you don’t have everything… we’ll teach you what you need in the workshop! *  Laptop with internet capabilities   *  Flash drive stick for sharing and obtaining information   *  *jpg, *tiff or *eps […]

What others think of your company can make or break it.   The reputation of a business is a highly intangible but critically influential factor in a company's ability to achieve sustainable competitive advantage in its markets.  Part of understanding the importance of reputation to a business lies in the recognition and value of its […]