Articles in the ‘Crisis Management’ Category

Negative feedback can be the best way for a business to discover perceived deficiencies in its customer service.   Tip #1:  Do not ignore the negative feedback. Potential customers will read both positive and negative reviews. If they see a customer complaint, they want to see that the company actively attempts to satisfy unhappy patrons. […]

In today's world of social media, smart phone apps, and product- and service-review websites, opportunities for customers to share their opinions and personal experiences of businesses have grown exponentially. It is an unfortunate reality that consumers are 3 to 5 times more likely to talk about a negative experience than a positive one, and that […]

We all behave like idiots at times. The one saving grace has always been that only a privileged few ever got to see us say or do dumb things. Until now.   What you say and do in the privacy of your own home is your own business. But what you post on LinkedIn, Twitter, and […]

        Join Our Email List   Name: Email:       For Email Marketing you can trust You cannot guess the way to success.   IMPACT! provides strategic processes for:     Business Marketing Assessments Understand your target market and your competition to get measurable results from your PR and Community Involvement […]

So, you want to be your own boss, make your own money, and have your own business.  According to the U.S. Small Business Administration, 70% of new businesses survive the first 2 years in business, but over 50% of small businesses fail within five years.     While it might appear easy to start a […]

    REGISTER TODAY! This is a fingers-on-the-keyboard workshop.  To gain the most benefit, please bring the following:  Don’t stress if you don’t have everything… we’ll teach you what you need in the workshop! *  Laptop with internet capabilities   *  Flash drive stick for sharing and obtaining information   *  *jpg, *tiff or *eps […]

What others think of your company can make or break it.   The reputation of a business is a highly intangible but critically influential factor in a company's ability to achieve sustainable competitive advantage in its markets.  Part of understanding the importance of reputation to a business lies in the recognition and value of its […]

Surviving in business is not simply a matter of being good in business. You need to follow rules that will directly affect how you are perceived by associates. Reputation is your foundation, and it affects how well clients, as well as other business owners, trust you.   In order to give a good first (and lasting) […]

Posted: 21 Feb 2011 by Maria Ogneva   Brands try to inspire excitement among their communities so that their fans and supporters will do the selling for them . That’s called advocacy, and it’s much more powerful than self-promotion. There are of course many ways to cultivate that fan base and get your advocates motivated […]

What do you do when a “crisis” happens?    A “crisis” is any situation that threatens the integrity or reputation of your company, and is often caused or followed by adverse or negative media attention.   A crisis can also occur when, in the eyes of the media or general public, your company did not […]

Social networking sites are the perfect medium to neutralize any negative vibes that may be out there, or could be out there in the future regarding you or your company.    Social media is a personal two/multiple channel that can be used to spread your message.   Creating a presence on social media networks won’t […]

“Meeting the Press” isn’t scary, if you are prepared and keep these few simple things in mind.   Press Conferences Beforehand: !  Memorize important messages to be repeated. !  Anticipate questions and prepare responses. !  Practice your speech in front of a mirror, so that you “see” what others will see. !  Perform a dry […]

Did you know . . . Your company’s name and/or message must be placed in front of your target audience at least 27 times in order to spur action?   IMPACT! Inc. can develop a comprehensive public relations plan that will get you noticed by your company’s specific market. Your company’s message and name will […]