Articles in the ‘Social Media Marketing’ Category

Hackers have stolen usernames and passwords for nearly two million accounts at Facebook, Google, Twitter, Yahoo and others, according to,   Here are some good basic tips for passwords:   Change periodically – Make it a habit to change your passwords at least twice a year..   Non-Alpha is your friend: – Use one […]

Can you remember a time when you can control the flow of information about yourself and your business? Back in the old days (pre- 2007), the amount of information about you and how it could be located was totally within your control. This is not true any longer. Nowadays, an errant blog post could mean […]

We all behave like idiots at times. The one saving grace has always been that only a privileged few ever got to see us say or do dumb things. Until now.   What you say and do in the privacy of your own home is your own business. But what you post on LinkedIn, Twitter, and […]

    REGISTER TODAY! This is a fingers-on-the-keyboard workshop.  To gain the most benefit, please bring the following:  Don’t stress if you don’t have everything… we’ll teach you what you need in the workshop! *  Laptop with internet capabilities   *  Flash drive stick for sharing and obtaining information   *  *jpg, *tiff or *eps […]

A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.   But how do you get everyone on board?   Give Interactive Tutorials   
It’s hard to get people […]

Writing and submitting articles is an extremely powerful method for promoting your products, and services. Article/Blog marketing allows you to become known, build credibility, and establish a relationship with your target audience using the web and social media sites they are already visiting. There is no need to waste your time, effort or money marketing […]

The popularity of Social Media has led to the appearance of social media consultants who help businesses to connect with their target audience. They combine skills from both worlds – online marketing and social media which they use to advise clients about the best ways of using this technology for their business.   Navigating the […]

These are some of the most common myths that abound, and some possible responses to use when faced with them.   The Company’s Customers Do Not Use Social Media – This is a common myth, and one that continues to astonish a lot of social media marketing professionals. Companies do not use social media at […]

Attraction marketing is all about “relationship building”, not selling.   Instead of “chasing” prospects or bombarding them with information on the “features” of your products and services, you craft a campaign to position yourself as an expert by providing valuable free information and being a solutions problem solver and provider   Attraction marketing is selling […]   In August 2010, IMPACT! conducted a survey to ascertain how/if businesses were using social media to obtain business.  Click HERE for that report.   Now IMPACT! is conducting another survey to see how businesses are using social medai to monitor their reputations — or how they respond to people who talk/comment about them […]

    A social media policy can be a company's first line of defense to mitigate risk for both employer and employee.  You may already have a confidentiality agreement but it might not be enough.     Adding a few lines in the employee handbook to clarify that the confidentiality agreement covers employee interactions on […]

One way to help safeguard your organization is to publish an official corporate social media policy for your employees.     Do you know which of your employees are active in social media?     Do you know what they’re saying about your company?     Have you given them any guidelines as to what […]

Day One of Workshop:  Session I.  Strategic Planning                                                                                            9:00 – 10:00 Conduct a SWOT Analysis:  Business Assessment Define goals, objectives, and audiences   Session II,  Policies & Procedures                                                                                     10:10 – 11:00 Develop SM policy guidelines/procedures   (Hands-on Workshop)   Session III.  Set up your FACEBOOK identity                                                                     11:00 – 1:00 Step by step tutorial on […]

By Alison Diana, InformationWeek February 17, 2011 Local businesses are turning to inexpensive social media to promote their products and services, but the few that have experimented with group discount offerings from online sites are unlikely to repeat the experience, a new report from MerchantCircle found.   In the past 12 months, there has been […]

Social networking sites are the perfect medium to neutralize any negative vibes that may be out there, or could be out there in the future regarding you or your company.    Creating a presence on social media networks won’t stop negative conversation from happening, but will enable businesses to make real-time conversation a two-way street.   […]

Integrating social media into your traditional marketing program is more than “friending”, “following”, and Facebook ads.   Social Media’s strength revolves around trust. Only 55% of Americans trust advertising, but 78% of respondents said they trusted the recommendations of other consumers. (2007 Nielsen Report)   Building trust takes time. And social media exposure, “friending” one […]

Social Media We are all part of the Conversation, but does it bring us Business?   IMPACT! Inc., a PR marketing firm in the Charleston SC area, posed this question to its “Circle of Friends”. Some interesting Social Facts: Facebook boasts:  500 million friends on July 20, 2010.  People spend more than 50 billion minutes […]

Successful social media marketing isn’t about amassing thousands of followers, but precisely identifying the most influential members of your audience and recognizing them for their value.   By directly engaging one influencer with exclusive opportunities, special offers, and unique content, you are indirectly engaging thousands of other people who are part of this influencer’s social […]

Social Media is no longer a novelty, an option to try out.  It should be an integral part of business to interact with consumers.   If you are not participating in social media conversations, you are falling behind your competitors.   Are you wondering why chatting about the weather or the latest trending topic on Twitter […]

Social networking sites are the perfect medium to neutralize any negative vibes that may be out there, or could be out there in the future regarding you or your company.    Social media is a personal two/multiple channel that can be used to spread your message.   Creating a presence on social media networks won’t […]

    RESEARCH! Confirm basics through research before you spend valuable time on outreach  .   LISTEN! Identify your prospects and follow them socially to gather more contextual information. This intelligence-gathering matters tremendously to your eventual outreach outcomes.   Build your Social Media Team. Select: * A community manager: The person responsible for keeping your audience engaged and […]

It’s not just for twenty something’s looking for fun anymore.   Using free internet-based interactive conversations on MySpace and Facebook as marketing tools is a smart way to reach and share your business experiences and acuity with prospects. Interesting facts:   MySpace continues to be the largest online social network with over 187 million users, […]

 Journalists are utilizing social media to stay on top of news, to get leads and to build relationships not only with public relations professionals, but also with the community. It also enables companies to see if the discussion, content, and approach they are using on the internet are resonating with their target audience.   With […]