Newsletters provide specialized information to a targeted audience and are an excellent venue to market products and services to your customers. They can create credibility and build your organization’s identity among peers, members, employees, or vendors.
What to include in your newsletter
The purpose of a company newsletter is to showcase your services, products and people and to encourage your customers to call you.
Topics in your newsletter could include:
! New products and services
! Federal regulations that pertain to your industry
! Company or industry safety or training issues
! Employee accolades
! Company community involvement
It is recommended that a company newsletter be published at least quarterly so that it will be viewed by your employees, customers and vendors as a consistent source of information.
A polished, professional newsletter with useful, interesting information will be enthusiastically anticipated and read by your targeted audience.
Reduce expensive printing and mailing chargeswith email newsletters Email newsletters also feature “hot” buttons to your company website and email address.
Whether IMPACT! writes the entire content of your newsletter or edits the information submitted by employees, you can be assured of a professional, informative newsletter.
Although your audience receives its newsletter quarterly, the staff at IMPACT! is working on gathering information, taking photographs, writing stories and editing content continuously throughout the year. By maintaining contact with our clients on a bi-weekly basis, we keep abreast of developments, news and information that may be important to include in your next newsletter.
Marketing Tip: Studies show that people open and take action on emails about 11-23% of the time and only open and respond to an envelope perceived as direct mail 1-3% of the time.
Make an IMPACT!
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