Turning prospects into customers can be a big challenge to many business owners.
Here are some simple secrets that will help you “turn prospects into clients”.
Attract the right prospect to your funnel
It is very easy to think that everyone is a prospect but the reality is that not everyone is right for you.
Understand your true value and what you can do for your customers.
Identify your ideal client characteristics.
Then use the right mix of marketing and public relations strategies that attract your ideal prospects to you.
Be willing to give
Sometimes people need to experience you first before they are willing to engage your services. Be willing to share your knowledge, your expertise and yourself for free to attract prospects.
If people like what they experience, they will seek you out when they need your services.
Stop talking and start listening
Stop trying to sell your prospects and start looking for ways to serve. The best way to do this is by simply listening.
Get your prospect to talk about themselves and from your heart, offer your services to help them solve their problems. Find out . . What is truly keeping them “awake at night”.
Look for ways you can truly serve
When you are really listening, you should be able to open your mind and be creative.
If you are truly coming from a place that is authentic, you will be able to find ways that you can truly serve the needs of your prospect.
Be authentic and real
Business is based upon relationships, so open yourself up to relate with people. If you come from a place of high integrity, your prospects will pick up that quality.
Show them it's an investment, not an expense
Banish the word “budget” from your vocabulary. Really focus on the benefits and the outcomes and talk to your prospect about making an investment that is going to yield a return, versus an expense.
Eliminate the risk
Offer a guarantee of some sort so they can test you out before they commit. Sometimes people need this safety net. Make it easy for your prospect to do business with you.
Make an IMPACT!
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