Can you remember a time when you can control the flow of information about yourself and your business? Back in the old days (pre- 2007), the amount of information about you and how it could be located was totally within your control. This is not true any longer. Nowadays, an errant blog post could mean the difference between making the sale and not making the sale.
The key to remaining successful and ensuring that your reputation remains unblemished both online and off is to be as professional as possible at all times.
Tip #1. Make sure that every piece of writing you produce has the proper spelling and punctuation.
Whether your writing is for your sales page or merely a brief email message does not matter. Spelling and punctuating properly matter very much. The last thing you need is for a prospective buyer to find something you've written and see that it is riddled with mistakes. It demonstrates that you are not detail oriented or worse… that you carelessly rush through your work.
Tip # 2. Always respond to your online messages and calls.
Keep your conversations and replies cordial, positive and polite. Try not to let an email message sit in your box for more than a day without responding to it. Do not leave voicemail messages unreturned. Always answer your phone by the third ring. These little things speak greatly about your commitment to your job.
Tip # 3. Accept negative feedback politely and positively.
There are always going to be trolls who want you to feel awful about yourself. All the same, there will be people who have valid complaints about your project and how it is presented. Take negative feedback or suggestion to heart and ask if you could truly make the improvements the person wants to see without it harming your business. Then, contact the person with the problem and inform him that you intend to fix it (if, indeed, you will actually fix it. If you won't, let him know that too). This proves that you value your prospective buyers, not just those who give you positive feedback.
Tip # 4. Pay attention to your social media!
And with every post, remember that you are representing your business. Your friends might be fine with an informal tweet or Facebook message. If a prospect happens to come across those messages, he might believe that you are too casual or not professional enough to take on his project. Let the person you are shine as much as possible. There is no rule that says you need to conceal everything about who you are. The real fact is that possibly the best way to set yourself apart from the competition is to let your personality shine through. All the same, you're still trying to run a business so see to it that you keep your best face forward.