Social networking sites are the perfect medium to neutralize any negative vibes that may be out there, or could be out there in the future regarding you or your company.
Creating a presence on social media networks won’t stop negative conversation from happening, but will enable businesses to make real-time conversation a two-way street.
These conversations give you the opportunity to get your message and story out there and to quickly address any negatives. You will gain a great deal of respect with a quick, decisive professional action and response.
IMPACT! has a client who stated, “I never want to be on social networking sites. I don’t want to give people a forum to say negative things about me or my business.”
Many businesses are scared the public will say "bad stuff" about their company or be bombarded with complaints. This is simply not the reality. Most people who interact with companies online love them so much they actually want to be their friends and be associated with them.
Furthermore, if there actually are people saying "bad stuff" about you or your company, you KNOW it! And should WANT to know it. If it’s true, maybe you shouldn’t be in business: or do something about it!
Keeping up with positive and negative perceptions of your company and reacting quickly and professionally will immensely increase your company's popularity; and may convert the complainant to a loyal supporter because of your personal interaction.
A Reputational Crisis Will Never Happen To Me!
Being pro-active about reputational risk vulnerabilities will not guarantee that your businesswill be exempt from adverse incidents.
However, being pro-active about reputational risk vulnerabilities will give you a head start in preparing to deal confidently with these occurrences.
Denial is not a planning strategy. Crisis scenarios will still occur, even if you do not plan for them.
*First, you must respond quickly, professionally, and honestly.
*Your organization's Designated Spokesperson must be intelligent, articulate, credible, AND trained in media relations.
* Establish guidelines for the delivery of goods and services and train employees to understand that the quality of their service and customer relations directly impact the organization's bottom line.
* Prepare and practice an effective crisis communication plan.
* Continually monitor what is being said about you and your business.
* Interact and join the conversation.
Social media is a personal two/multiple channel that can be used to spread your message.
Start digging. Type your name and your business name in a search engine and see what you find.
Contact IMPACT!We have strategies and methods that will help ensure your reputation remains intact!
Make an IMPACT!
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