“Giant Cement Holding Inc. has employed Susan Mertz of IMPACT! Inc. as a Public Relations Consultant for over ten years. Her public relations activities covered a variety of tasks including conducting customer surveys, covering public hearings, contacting local legislators, producing the corporate newsletter, and coordinating GCHI's involvement with the local school system and community. Susan's work is very professional, timely and insightful for our business planning. We received many compliments from our customers on her interactions with them. I highly recommend Susan for any type of Public Relations work.”
Gerald J. Geier, Jr. SPHR,Vice President Human Resources, GCHI Inc., Summerville, SC
“IMPACT!, under Susan Mertz’s leadership, has done a great job for Century 21 Properties Plus. During our 10 year growth, Susan remained dedicated to helping us achieve our desired results. She assisted with new associate promotion, media consulting, promotion and planning grand openings, company meeting sponsorships, and the planning of our Easter Seals Fundraising Golf Tournament.Susan is extremely dedicated and capable, is at ease in a variety of situations and knows her community well. In addition to being well connected, Susan travels well in many circle and has been a tremendous asset to Century 21 Properties Plus.”
Wil Riley, GM, Century 21 Properties Plus, Charleston, SC
“Susan Mertz, owner of IMPACT! Inc., has provided results-proven public relations and marketing services to our firm for over three years. Her strategic planning process helped us prioritize our marketing efforts with cost effective strategies. Susan developed and implements an e-newsletter marketing plan, outlined the process for successful customer surveys, and provides public relations support for all of our public events. She taught us how to implement several tactics, stretching our marketing dollars even more. I highly recommend her strategies, processes, and tactics.”
Debbie Williams, President Signet Human Resource Management, Goose Creek, SC
“It is our pleasure to recommend IMPACT! Inc. as an excellent public relations resource. Susan is knowledgeable, realistic, hardworking, and knows how to get results. She made the whole process of creating a PR program doable, affordable, and effective. Susan is so easy to work with; she kept us organized and always works toward our goal. She is always responsive to our needs and implemented cost-effective strategies with professionalism and precision. Because of the exposure she was able to garner for us via TV, radio and print – we saw a 200% increase in participation at our events. Our message was clearly heard by people we never expected to reach. Susan created marketing materials and a practical program of speaking engagements which targeted our message and expanded the range of our audience tremendously. I believe her efforts have resulted in a 20-30% increase in cases in my practice – definitely an effective use of resources”.
Guy J. Vitetta, Attorney at Law, Charleston, SC
“Susan hit the ground running and brought creativity and professionalism to the planning and execution of the BRAC committee sponsored DFAS-NAVFAC Career Fair. She worked tirelessly with a short lead time and the event was a huge success. The warehouse spaces used for the event were transformed into a very professional arena for the fair; much of the credit goes to Susan's strategic planning and creative ideas. She was aggressive in getting things done, but flexible in working with us to meet our needs and requests. She was a pleasure to work with and listened to our input. We had very positive evaluations from our employees and from the vendors. Without hesitation, I would recommend her to anyone planning a similar event.”
Joy Booth, Director, Financial Advisory Services, Transformation/BRAC Site Project Officer, DFAS Charleston, SC
“Through IMPACT!’s industry connections, media releases, branding efforts, quarterly newsletters, and informative articles, our company is on track to generate the higher revenues. . . and PLEASE keep up the great work!”
Jason A. Terry, PG, President TERRY Environmental Services, Summerville, SC
“Susan Mertz of IMPACT! has assisted SCS Engineers with strategic planning strategies that enhanced our marketing, presentation, and communications approach to existing and potential clients. Her tactics allowed us to successfully target, cultivate, and obtain business from major manufacturers, opening our services to a new industry and expanding our client base in existing markets. We have also used Susan to write communication pieces sent to clients, colleagues, and prospects. Her chemistry background allows her to understand and effectively summarize and write technical and other documents pertinent to our industry. Her ideas work. I recommend IMPACT! strategy sessions and public relations services to any company who desires to increase their client base and to enhance their image and reputation.”
Nina Marshtein, SCS Engineers, Charleston, SC
“As the Marketing Assistant at Young Clement Rivers, LLP, I had extensive contact with Susan Mertz and IMPACT! I, along with the firm’s marketing committee, play a vital role in keeping the firm's name in the community, as well as creating and sustaining good relationships between the firm and its clients. As our PR consultant, Susan makes my job easier by assisting with firm promotions, and charitable works. She is very professional and establishes an easy rapport with her clients and also with the local media. She is very well-connected and makes excellent use of her media contacts while garnering our firm recognition on television and in the press. Susan has consistently demonstrated creativity, resourcefulness and abundant enthusiasm while helping us enhance our reputation as a firm committed to making a difference in its community.
Tori Anderson Young Clement Rivers, LLC, Charleston, SC
“I have had the pleasure of working with Susan Mertz since 2005 when her firm, IMPACT, Inc. was selected through a competitive bidding process to provide marketing and public relations services to the Trident Workforce Investment Board. I had the opportunity to work with Susan on several marketing projects to improve the community and business awareness of our workforce development products and services. Susan was responsible for designing and producing informational brochures, pamphlets, annual reports, and other written products. She also aided our staff and board members with the design and development of our first newsletter and website.
Because IMPACT, Inc. is a local firm, we always had immediate access to Susan and her staff. Of even more importance to us was that Susan understands the local market. With her market knowledge and PR savvy, we were able to capitalize on many “cost free” public awareness initiatives and realize an even greater return on our investment than we had expected.I have absolutely no reservations about recommending Susan to you to provide marketing, public awareness, or related professional services.”
Paul L. Connerty, Administrator,Trident Workforce Investment Board, Charleston, SC
I recently hired IMPACT! Inc. as my public relations consultant to assist AAMSCO in the public launch of a new product.
In our first session, Susan Mertz, president of IMPACT!, listened to my ideas, the history of AAMSCO, and past marketing tactics and experiences, then researched the product’s topic and applicable laws to create a doable product launch with an easily executed national public awareness plan.
She coordinated all activities and kept me organized with a detailed calendar, complete with all the information that I needed to keep me abreast of all activities and my role in them. With IMPACT!’s connections, AAMSCO was able to personally interact with the right media, big business executives, and government officials to garner much needed publicity and recognition. She also gave me pointers and training on how to successfully handle media interviews. Because of her efforts, our new product caught the interest of a new multi-billion dollar industry that we had not tapped (or even realized its potential).
I highly recommend IMPACT! Inc. to any company who requires strategic planning and public relations when they are interested in increasing their visibility to new and current markets, which in turn, brings in new business.
Bob Rosenzweig, AAMSCO Lighting, Summerville, SC
“IMPACT! has worked with Keystone Cement Company for many years. I have found IMPACT! to be very responsive. Susan Mertz is skillful at being creative and developing ideas. Susan also has been able to tactfully suggest changes to ideas and writings we have proposed. As a manger I appreciate Susan's ability to take a project and follow it through to completion without asking a lot of me.”
Jeff Kaboly, Resource Recovery Manager Keystone Cement Company, Bath, PA
Susan Mertz is very professional and has a genuine concern for the progress of students in Dorchester School District Four not only in school but also in preparing them for the workforce. She has very strong communications skills. Mrs. Mertz encourages and motivates Giant Cement to be involved and improve the quality of life in Dorchester School District Four children, parents and communities. Mrs. Mertz is very creative in solving problems and is very punctual in responding to requests.”
Renee Mathews, Superintendent, Dorchester School District IV, St. George, SC
“On behalf of Dorchester School District Four, thank you so much for your efforts in coordinating and provide career awareness, and employability skills development opportunities for our students. We realize that you do much to help us prepare our students for their entrance and success in the workforce.”
Carole M. Williams, Director of Staff Development/School-to-Work Coordinator, St. George, SC
“Because of your efforts, people at the Charleston Chamber of Commerce said that they have seen us all over the place—-great job! IMPACT! helped place ASDRS in strong marketing positions where my firm has been able to garner strong name recognition within the Tri-county area in a very short time. Susan Mertz has accompanied me to several professional business networking events and prospected new potential clients on behalf of my firm. She is constantly thinking of new ideas to make my firm look professional, so that it is a growing presence in the marketplace. I highly recommend IMPACT! — Susan will make a positive impact on your business.”
Dana Tait Sandlin, Advanced Solutions Dispute Resolution Services, Charleston, SC
“I thoroughly enjoyed your presentation. . . [it] was fast moving and very interesting. We are dealing with some of the issues you mentioned getting out the information of our services to our clients. You really had my attention!”
Jack Little, Executive Director, East Cooper Community Outreach, MT. Pleasant, SC