Corporate Stories can carry powerful messages.


Stories can change the way we think, act, and feel.


Leaders, especially, can use the power of a good story to influence and motivate their teams. Stories can inspire everything from understanding to action. They capture our imaginations and make things real in a way that cold, hard facts can’t.



Types of Stories for the workplace


“Who I Am” Stories

When you first become a team leader, you can give a powerful insight into what really motivates you. This can break down walls and help your team realize that you’re a person just like them.


Tip:  Reveal a small flaw about yourself or mistake that you’ve made that you turned into a positive.  By revealing a flaw, you show your team that you trust them with this information. It also demonstrates that you’re not perfect.


“Why I’m Here” Stories

Build trust, and help your team realize that you don’t have any hidden agendas.

You want to work together with them to achieve a common goal.


“Teaching” Stories

Remember Aesop’s fables. “The Boy Who Cried Wolf”?   Incorporate well-know myth, legends, and fable s into your stories.

Make a lesson clear and to help people remember why they’re doing something in the first place.


“Vision” Stories

Inspire hope, get back on track – why we are doing this; stimulate action and raise morale.

Tip:  Remind everyone what the ultimate goal is, and why it’s important that everyone reaches that goal.  . . told from your heart, with emotion.


“Values in Action” Stories

Define your values and what they mean to you.

Tip:   If you want your team to demonstrate a high level of customer service, then tell a story that reveals exactly what customer service means to you.


“I Know What You’re Thinking” Stories

Recognize another person’s objections, and then show why those objections aren’t applicable in this situation.  Show respect for the other point of view while convincing the person that you’ve done your homework and can address their concerns.



Stories help people cope with change

Change is an inevitable part of work life. Change brings some level of discomfort to the workplace


Create your story around:  

“What will make people understand the change?

“How did change affect the character in the story?

“How can I illustrate that the change wasn’t the end of the world?


Stories get rid of the FUDs

Fear, uncertainty and doubt (FUDs) controls the average person’s thoughts and actions. 


Create a story presenting a character who overcomes their fear without suffering a great loss and are far better off after facing down their fear.


Stories help make the complex simple

Don’t drone on about data. No one cares about your facts and figures.


Craft a simple, memorable universal truth story about a person who solves a problem by taking a certain course of action.


Stories persuade where facts can’t

The best storytellers get what they want. Stories allow your audience to come to the desired conclusion on their own.


Stories produce mental images

Engage the five senses in every story: taste, touch, sight, hearing, and smell. They’ll make your story come alive.



Use Storytelling to Create More Engaging Business Communications

Would your customers prefer “death by PowerPoint” or an interesting story of how you helped an online retailer double their revenues?

Your job is to communicate how your company solves ordinary, everyday business problems.


1. Engage the audience.

Storytelling is not theater. The energy and comments from your audience should be incorporated into your presentation. Listen to your audience. Make them a part of your storytelling.


2. Keep your personal stories short.

In business speaking, you’ll want to keep these stories very succinct and to the point. Most audiences want your stories crisp and focused on the purpose of your presentation. Is your personal story moving your presentation toward your goal? If not, then edit and shorten the story.



A Good Story, Told at the Right Time, in the Right Way, Can Have a Lasting Effect


People don’t simply hear stories. It triggers things – pictures, thoughts, and associations – in their minds.


In order for your story to have the impact that you want it to have, it has got to ring true with your audience. If your audience doubts even one part of your story, then they will spend the rest of the time looking for other holes in your tale.



Leave a Reply

You must be logged in to post a comment.