Vision statements and mission statements are NOT one and the same.  Defining and creating clear vision, mission, and values statements will help maintain the focus and direction of your organization.


As time unfolds, it is critical to not only update these statements, but also communicate changes to your employees, so that everyone is focused on the unified and common goal.


Vision Statements


Vision statements answer the question, "Where do I see my business going?"


Vision statements are future-focused and written with the end result in mind.  Vision statements are big and bold; and meant to inspire, energize, create a captivating picture of where you see your business going in the future, and will supply the inspiration for the daily operations of your business and motivation for its strategic decisions.


Your vision statement sets the tone for your business. It defines its future. It describes what will be achieved if your business is successful.  Without a vision statement, your business will be without direction.


When creating a Vision statement:


* Describe outcomes that are five to ten years out.

* Dream big and focus on success.

* Write your vision statement in the present tense.

* Infuse your vision statement with passion.

* Paint a graphic mental picture of the business you want.


Formulas for Successful Vision Statements


Here are two basic vision statement formulas. The first one is for businesses starting up without a mission statement.


* Five years from now, (name of your business)  will become a successful (type or description of business including whether it will be local, regional, national, or international in its scope)  by providing description of your products and/or services) to  (your customers).



The second is for businesses that already have a mission statement in place.


* Within the next  (add a number) years, grow  (name of your business) into a successful  (type or description of business including whether it will be local, regional, national, or international in its scope), increasing revenues to (amount) by (date) providing (description of your products and/or services) to (your customers).


Mission Statements


Mission statements answer the question, "Why does my business exist?"  Mission statements are focused in the present and state the fundamental purpose of your business.


Your mission statement describes the overall purpose of your organization. When wording your mission statement, consider your organization's products, services, markets, values, and public image.



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